The Challenge
- Provide an accessible public conversational experience without requiring registration or login.
- Apply consistent screening, intent scoring, and routing across website conversations and Instagram messages and comments.
- Keep proactive social content under human review while allowing governed automated responses for eligible conversational interactions.
- Give administrators and reviewers a central place to manage prompts, knowledge, content, approvals, publishing, and monitoring.
- Produce identity-consistent voice and video persona assets and validate initial approved samples.